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ITINFO Newsletter Sponsorship
ITINFO is our daily email newsletter. It is an open subscription information service that reports current computing and Internet news & tips.
Current Subscriber Statistics
The demographics of ITINFO subscribers demonstrate the deep market reach this newsletter has. Almost all readers describe themselves as being Information Technology professionals.
- 72% are employed in an IT position (others are business owners/managers)
- 33% write IT training manuals
- 77% of subscribers are male
- 23% of subscribers are female
- 56% of online readers are male
- 44% of online readers are female
- Subscribers use their computers an average 8.53 hours each day
- Subscribers rate their software competence at 3.69 on a 5-point scale
- Subscribers attend an average 89 hours of training each year.
Complete ITinfo subscriber statistics (Acrobat PDF).
ITINFO is read by IT professionals, especially IT trainers,
| Sponsorship Fee | |
| Current Readership |
10,619* |
| single insertion | $299.00 |
| five insertions | $999.00 |
| 10 insertions | $1,499.00 |
| 20 insertions | $2,499.00 |
| *direct subscribers, not including pass-alongs 233 new subscribers each week (avg) |
|
| Sponsor ITinfo Now! | |
One sponsor's message is included in each edition of the ITinfo e-zine.
Subscriber Testimonials
|
I particularly like your e-updates of "Dave's Opinion" .. i.e. "what's this mean to you" - today's reference being that of 64 vs 32 bit processor unveilings. I don't recall how I came on board your mailing list but it is one of the few I retain. Technologies are expanding sooo quickly that any simple quick references that can be depended upon are well received, appreciated, and well worth the quick read. thanks again." --Dollie M.
"Your articles, warnings, tips, etc., have proved most helpful over the
years." "If it ain't on ITrain, it ain't too real."
"Thanks for the ITrain List, its nice to see a not entirely biased opinion about Linux, NT and various other issues."
"Dave's [ITinfo] daily is probably the most well-written and informative e-column I read. As an information consumer who is also a ruthless unsubscriber, I appreciate the gift of someone who can instruct in an entertaining way- truly the key to holding an audience."
"Good Tip, Dave!"
"Hey! Great job folks, very informative! Keep it up!"
"Always enjoy this newsletter as a standout among many others. Brief, to the point and value-added."
"I appreciate all the reports you regularly send. These articles have helped my coworkers and me to take care of this valuable resources, information."
"Cheers, I received your mail via our IT manager...Good Stuff."
"I love your newsletter, Dave. Thanks a ton."
"I just want to take a quick moment to tell you that I appreciate the brevity of your messages. They are just succinct enough to convey the appropriate information without becoming a book of garbage from which to try to glean meaning. Precisely because of this, I give consideration to the advertisements at the top."
"Thanks for your information. I am glad you help us all."
"I really enjoy receiving your newsletters. they are very informative and help me in my job."
"The infomails you send are just perfect, doesn't come too often, and all subjects have been interesting."
"I receive your itinfo newsletters, and I find them informative and helpful."
"I find your newsletter is an excellent source and helps me to keep up to date with what is happening in the IT world. Keep up the good work."
"Thanks for the update. I had not seen some of these tips. Keep up the good work." |
Market Niche
ITINFO is read over a million times each month. The ITINFO newsletter reports computing and Internet news & tips to the Information Technology community, especially IT trainers. Sponsors include:
- software vendors
- IT trainers association
- peripheral vendors
- IT human resources recruiters
- website hosting services
- software training publisher
- IT business developers
- online auction of computing products
- business management services
- microprocessor manufacturer
- software developers
Past ITINFO Articles
Past ITINFO postings are available online.
Online Sponsorship Registration Form
To sponsor ITINFO, submit a secure sponsorship registration or contact DGL's staff by email at sales@dgl.com or by phone at 1.888.290.6200 or 410.567.5366.
Sponsorship FAQ
Questions we have received from ITINFO sponsors are listed below.
1. What demographic area does your newsletter cover?
ITINFO's email newsletter subscribers as well as website visitors are international in origin.
ITINFO and dgl.com are requested primarily by US-based viewers employed in the IT professions.
2. What type of person subscribes to the ITINFO newsletter?
The ITINFO email newsletter and the permanent editions that are posted to dgl.com website are publicly available and are designed for IT professionals, especially IT trainers.
3. How many sponsors are allowed in each edition?
Each newsletter receives only one sponsor.
4. What is the placement of the sponsor's message?
The Sponsor's message is included at the top of the email newsletter and at the top of the permanent web newsletter.
5. What type of payment do you accept?
Payment is preferred via VISA, MasterCard, American Express, Discover credit cards; however, checks drawn on a US bank and wire transfers are accepted.
dgl.com Graphic Banner Advertising
The interior pages of dgl.com include graphic banner advertisements at the top of each page. (such as at the top of this page). These advertisements are dynamically generated when webpages on dgl.com are requested.
Graphic advertising prices on the dgl.com website are based on impressions (the number of times the graphic advertisement is displayed). Impressions may be purchased in increments of 1,000.
| dgl.com Graphic Banner Advertising Rates | |
| Impression Package Purchased |
Fee per 1,000 Impressions (CPM) |
| 1,000 - 9,999 | $999.00 |
| 10,000 - 24,999 | $899.00 |
| 25,000 or more | $699.00 |
The advertising rate is based on the total number of impressions purchased at one time. All advertising invoices must be paid in full in advance of any advertisement being placed online. dgl.com serves about a half million files each month, making it one of the most popular websites for the IT community.
Based on the number of impressions purchased, or at your request, your graphic banner advertisement may be assigned a "multiplier" by the dgl.com advertising system. For example, if you purchase 10,000 impressions, your ad would be assigned a multiplier of 1. With 30,000 impressions, you may receive a multiplier of 3. With a multiplier of 3, your ad would be displayed three times as frequently during the advertising period as an ad with a multiplier of 1.
In order to maintain a balance between effective advertising and delivery speed, we have established the following guidelines for advertising graphics at dgl.com.
| Image File Format | .gif or .jpg formats only |
| Maximum Graphic Size | 468 pixels wide by 80 pixels tall |
| Image File Size | 20Kb maximum size |
| Animated GIFs | Allowed (89a format only) |
| Java or JavaScript | Not allowed |
Please email all advertising graphics (and the destination URL to which click-through visitors should be directed) to sales@dgl.com. A $250 surcharge is assessed for each modification to the banner advertising graphic or destination link after the initial submission.
To request graphic advertising on dgl.com, contact our advertising sales staff by email at sales@dgl.com or by phone at 1.888.290.6200 or 410.567.5366.
dgl.com Advertising Terminology
Impressions
The number of times a visitor sees an advertisement on the site. Graphic banner advertising prices at dgl.com are based on impressions.
Hits
The number of times a server is accessed. "Hits" are almost meaningless to advertisers, since each page, graphic, or page element could count as a "hit." You should make your advertising decisions based on impressions.
Click-Through
The number of banner advertisement viewers who click on an advertisement, thus hyperlinking the visitor to the advertiser's destination URL (website).
Clicks-per-Impression
A ratio that indicates the success of an advertisement by dividing click-throughs by total impressions. The quality and content of an ad greatly affects this ratio.
Multiplier
A number assigned to each advertisement (based on the number of impressions purchased) that controls how often the ad is displayed in relation to other advertisements in the system. An ad with a multiplier of 2 is displayed twice as often as an ad with a multiplier of 1.
Redirects
A mechanism used by dgl.com to count visits to an advertiser's Web site.
Rotational Advertising System
The system used by dgl.com to display a different advertisement each time a page is accessed by a visitor.
If you have any questions regarding advertising terms as they are used at dgl.com, please contact our advertising sales staff by email at sales@dgl.com or by phone at 1.888.290.6200 or 410.567.5366.
updated January 16, 2008
http://dgl.com/ad.html
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